Costs vary significantly depending on scope, platform, and complexity.

Typical ranges:

• Web games: ~R1.9m – R5m+
• Roblox experience: ~R1.6m – R8m+

Typically, the organisation commissioning the project funds it and takes responsibility for taking it to market. 

In most cases, the client retains ownership of the final product. Our role is to act exclusively as the design,development and technical support partner throughout the process.

Timelines depend on complexity:

• Medium sized game project: ~4–5 months design & build
• Large sized game project: ~6–8 months design & build
• X-Large sized game project: ~9–10 months design & build

Success is defined upfront in relation to the business challenge we intended to tackle. Typical measurement indicators for games include: 

Learning: 

• Completion Rate Improvement: 60-85% completion rates vs. 20-40% for traditional e- learning materials.
• Knowledge Retention Boost: 75% higher retention rates compared to passive learning content (2-6 months vs. 2-6 weeks)
• Training Cost Reduction: 40-70% decrease in ongoing support costs through better-educated learners

Marketing

• Increased Voluntary Participation: 200-400% improvement in optional training enrollment
• Engagement Rate Increase: 5-15x higher engagement rates than your traditional campaigns
• Time Spent with Brand: 300-800% increase in engagement duration (2-8 minutes vs. 3-5 seconds)
• Completion Rates: 60-85% experience completion vs. 15-25% for traditional materials
• Significant brand differentiation advantage

Every project we work on starts with fully understanding our client’s brief and the challenge we are trying to solve. Our typical process takes on a four-phase approach:

• Discovery: We define the audience, objectives, and constraints for a project
• Design & Development: We shape and build a unique experience around those insights
• Deployment: After a thorough testing period, we launch across the relevant platform(s)
• Measurement & Optimisation: We track performance, measure the results and refine or iterate based on feedback