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All about
Sea Monster

Our story

We draw inspiration from the mythical sea monsters of ancient lore.

We embrace the spirit of those daring individuals who braved the uncharted waters to discover new realms. As ambassadors of the enigmatic sea monster, we endeavour to work with our clients and partners to push boundaries, embark on adventurous journeys, and uncover the mysteries that lie beneath the surface.

Founded by Glenn Gillis and Wynand (Munki) Groenewald in 2011, the roots of Sea Monster stem from a love for animation, storytelling and immersive technologies. Over the years, we have honed our craft and shifted our focus to impact games. We now dedicate ourselves to creating meaningful digital experiences for our clients that connect people, build brands, challenge perceptions, and inspire shifts in behaviour.

Since 2011, we have built over 80+ impact games, 40+ AR and VR solutions and multiple gamified products. Beyond our service work, we have also built out several of our own products including the playable advertising solution, Hailr.

Explore our portfolio
Discover Hailr
Our crew

Sea Monster is a vibrant bunch of passionate professionals who all strongly believe in the power of games.

Sea Monster has an experienced and skilled team of 40 full time staff and a network of specialist suppliers and partners. Together, our team of thinkers, creators, and problem solvers deliver world class creative and production services.

As a company, we are very proud to be made up of 63% female employees.
Our directors

Sea Monster is a vibrant bunch of passionate professionals who all strongly believe in the power of games.

Sea Monster has an experienced and skilled team of 40 full time staff and a network of specialist suppliers and partners. Together, our team of thinkers, creators, and problem solvers deliver world class creative and production services.

Glenn Gillis
Chief Executive Officer
Glenn is the co-founder and CEO of Sea Monster, and the chairperson of Games for Change Africa. He is an expert on the role that technology plays in storytelling, and is a seasoned entrepreneur with 25 years of experience as a senior executive and consultant in the local creative industries.
Munki Groenewald
Creative Director
Co-Founder and Creative Director of Sea Monster, Munki combines his life-long passion for psychology and technology with his skills and experience in designing user journeys and impact games. He is a master at unpacking wicked problems and building comprehensive solutions that deliver results.
Lebo Lekoma
Head of Client Services
Lebo is our head of client services at Sea Monster. With more than 20 years of experience working with clients from the highly regulated financial sector to the world of retail, Lebo has developed an expert ability to understand different business challenges and guide our clients on a journey towards practical and innovative solutions.
Jade Duckitt
Creative Director & Lead Game Designer
Jade serves as creative director and lead game designer at Sea Monster. With decisiveness and passion, Jade leads the creative endeavours of Sea Monster and has spearheaded our explorations of the applications of VR and the Metaverse.
Interested in joining the team?
See Careers
Our values

Authenticity

Authentic Employees: As individuals, we believe in showing up to work with our whole selves and we believe that the work that we create is genuinely valuable.

Authentic Partners: We exist to serve the ambitious people and organisations who share our vision of using games to enrich people’s lives.

Authentic Impact: We are committed to creating games that have a real and measurable impact in the world.

Learning and Problem-Solving

We value the practices of learning, unlearning and relearning. We believe in the necessity of consistent and intentional learning whereby knowledge is freely shared and where collaborative problem solving is encouraged.

Entertainment and Delight

We are committed to producing purpose driven work that also delights, entertains and brings joy into the world.

Sustainability

Sustainable People: As a company, we believe in prioritising the well-being of our employees. We provide sustainable career opportunities that enable our team members to grow as individuals, buy houses and start families.

Sustainable Purpose: We believe that the development of well researched impact games will play a practical role in tackling challenges and shaping the world for the better.

Community and Collaboration

It takes a truly active community of stakeholders to grow a gaming company on the continent we call home. We understand the value of collaborative partnerships with our clients and other stakeholders and we endeavour to play our part in supporting the scalability and sustainability of the industry at large.
Our partnerships

Sea Monster is one of the largest studios on the African continent.

We value our role within the global impact gaming space, as well as the developing African ecosystem, and we acknowledge our collective responsibility to contribute where we can.

Games for Change Africa is a regional chapter of the global Games for Change nonprofit organisation, founded in New York in 2014 to foster real world impact through games and immersive media. Sea Monster is a regular sponsor of the Games for Change Africa festival in order to support its mission of exploring the power of games to drive social impact and economic growth in Africa.
In an effort to grow the African gaming community, Sea Monster is a founding member of the Pan African Gaming Group. This group represents a network of top games studios from across the continent including over 200 professionals. The goal of this group is to attract investment into the sector, gear-up for large co-productions and to find ways to unlock the potential of the next 1 billion game players on the continent.

Sea Monster is also a proud member of the following organisations and alliances:

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