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Entrepreneurship companion app to scale real-world impact
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Sea Monster designed an interactive way to become a part of the Lemonade Day programme.
As a compliment to the real-world entrepreneurship journey, the digital platform, My Lemonade Day, is a companion app that teaches kids, via social-emotional learning, how to become entrepreneurs using digital tools applied in the real world.
Develop a total business solution to digitise, scale and manage Lemonade Day.
Since 2007, US-based non-profit organisation Lemonade Day has been empowering today’s youth to become tomorrow’s entrepreneurs by providing youth (ages 5-13 years) with a unique entrepreneurial and experiential program infused with life skills, character education, financial and business literacy, career exploration, and mentorship.
To compliment their existing real-world program, a tool was needed to deliver the learning material for kids and mentors and a total business solution was needed to fulfill the company's business goals on the backend, such as being able to manage licensed territories and a variety of business models within the system that could help scale their operations.
Build a business, make money, reach goals and learn critical life skills.
My Lemonade Day is a digital platform that we co-designed and developed with Lemonade Day to help kids better understand the power of entrepreneurship.
The learning in the app itself is brought to life through animated stories and the main characters, Becky and Lemmy, as they guide the youth participants through their journey.Kids progress through four modules which teach them what they need to know to run a profitable lemonade stand.
Module 1, “My Goals,” teaches kids the importance of goal setting and how becoming an entrepreneur could help them achieve those goals. Module 2, “My Plan,” takes kids through the necessary decisions they must make about their business before they can start. Module 3, “My stand,” guides kids through getting investment, actually building their business from scratch, and running their business on Lemonade Day. Module 4, “My Results,” encourages kids to reflect on their experience and do their accounting to be prepared for the next year.
Through the My Lemonade Day experience, kids not only build a business and make money to meet their goals. They also build on their business skills, responsibility, financial literacy, goal setting, and teamwork.
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