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Introducing the first African bank into the Metaverse
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Sea Monster helped Nedbank become the first African bank to launch a Roblox game.
Underpinned by positive money management messages, Chow Town stands out within Roblox as an identifiably South African game intended to inspire the next generation of entrepreneurs.
Build a game that teaches kids about entrepreneurship.
As a part of many digital firsts for an African bank, Nedbank wanted to provide an entertaining, educational experience on Roblox, targeted at tweens.
The aim was to authentically connect a new generation to the Nedbank brand and brand purpose, empowering them with positive money messages in a culturally relevant context.
Connect, educate and empower a new generation.
We developed Chow Town – a restaurant “business tycoon” game themed around South African foods, characters and the unique cultural experience of the “braai.” The game immerses children in a fully afro-futuristic street market where they can become their own takeaway bosses or spend time socialising with other young entrepreneurs.
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