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Countering disinformation and hesitancy around vaccinations
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Sea Monster helped drive factual information and promote positive conversations related to the COVID-19 vaccine.
As part of a 9-week social behaviour change campaign, #PointTaken was designed to improve sentiment to nudge people along their vaccine uptake consideration journey.
Launch a campaign to engage people and incentivise action.
During the height of the disinformation war around COVID-19 in 2020, accurate and relavent information around the virus and around vaccinations was needed to help people make informed decisions.
As 1 of 3 winners of the U.S. Africa Tech Challenge, Sea Monster was tasked with leveraged our technological platform to combat vaccine hesitancy and misinformation.
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Engage, play, learn and get rewarded.
We crafted an engaging gamified journey to hold users’ attention, encourage them to explore accurate content, and to nudge them along the consideration journey.
Through a series of animated explainer videos addressing the key issues around vaccine hesitancy and a suite of additional content to spark positive conversations about the vaccine, #PointTaken tackles a serious issue with an engaging and rewarding user experience.
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